Gender-smart investing is smarter with lived experience

The media conversation about gender lens investing often starts and ends with the question of how we can address the vast gender imbalance in VC and get more capital to women entrepreneurs.

But while investing in female founders can be powerful, if our end goal is to use finance and investment to help build a more equitable world - along the lines of gender, but also intersectionally with respect to race, ethnicity, sexuality, and disability - we need to look deeper than just the gender of the leaders we’re investing in, or the target markets of their products.