It’s not always easy to work out which shares to buy and which to avoid like. Good research takes time and shortcuts can be costly.
So, claims that investing my money in companies supporting gender diversity could deliver higher returns and lower volatility are interesting. As a Foolish investor, I’m keen to see whether gender diversity can potentially can somehow make certain stocks more investible.
The investment industry is rife with bold claims though. Identifying a truly credible source is often half the battle. Making headline-grabbing claims is easy – but is the data there to back up the story?
Given the opportunity to interview Suzanne Biegel, co-founder of GenderSmart Investing, I was intrigued to learn from someone with serious expertise.