For many people, gender-smart investing simply implies backing women-owned businesses—full stop.
According to Suzanne Biegel and Gail Gilbert Ball, however, making an impact and uncovering financial opportunity involves much more than simply looking at who’s driving a company. Smart investors should analyze who’s sitting in leadership or governance positions, the company’s target audience, the value chain of the business, and how women are affected by the products and services being produced. Smart gender-smart investment demands a textured approach that increases the opportunity for every stakeholder involved.