You often hear about “investing in women and girls,” with investing used as a synonym for supporting. Usually, the reference to investing means funding (or donating to) girls’ education, providing a student loan, or investing time or other resources to support girls. In most cases, it does not mean that a financial investment has been made into a company that directly and positively impacts girls. Moreover, it’s even less likely to mean investing into a female-run company. It’s incredibly rare to hear about an actual investment — one with an anticipated return of capital, plus an upside — in a company that positively affects or involves girls.
Read full article Why It’s Cool to Invest in Girls